Tuesday, 1 March 2011

Pop-Up Hyperinnovative Skateparks!
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This innovative concept sees art, design and extreme sports collide creatively in an awe-inspiring, customised Skatepark entirely unique in the skating world.
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Using pop-culture icons and the latest trends, the Pop-Up Skatpark creates ultra-cool skating environments, designed to garner the ultimate media exposure through their incredible appeal and popularity.
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Currently I know of two Pop-Up Skate Park themes in production – Transformers and Space Invaders — both ideal promotional media for high-energy brands that want to attract serious attention.
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This is a fully customizable skating environment, designed for each specific location’s surroundings, and incorporating a range of innovative ramps, bowls, half-pipes and landings.
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Two oversized Autobot Transformer robots, impressively positioned at either end of the skate park, signify guardianship of the ramp and those who use it, echoing seamlessly the Transformers film concept of robots protecting humans.
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An all-encompassing landscape of illumination and light-projected designs enhance the skating environment. There is also the option of showcasing a range of rotating art works to further emphasize this hyper- real environment.
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Space Invaders, in turn, are arguably the biggest pop-cultural icons of the 1970s!
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The original characters that introduced the world to the realm of video gaming through their pixilated aesthetics, enjoy the unique advantage of multi-generational appeal.
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Globally, from children of the 70s through to Generation Y, the public has recognized and appreciated these characters for their cool simplicity.
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Alien invaders and super-sizing them for their unique Skatepark. A pair of larger-than-life Space Invader characters frame the two ends of the skating environment. Made from translucent Perspex, these illuminated figures create the visual masthead for the Skate Invaders Park.
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