Saturday, 30 January 2010


Cooler is smaller.

Scheduled for launch next month (March 2010), Indian Godrej - a brand not so well known in the West, but massive in Asia - has announced the world's lowest-cost refrigerator, the Chotukool.

Weighing 7.8kg, the refrigerator uses a cooling chip and fan alongside high-end insulation, meaning that the appliance uses half the power of a conventional device and can also be run from a battery.

At a price of c.$69 (£45), the Chotukool also costs around 35% less than the cheapest refrigerators currently available.

Obviously ripe for developing nations, and fair to say good demand in westen student dens, singles and first base flats.

Wednesday, 27 January 2010