Saturday, 30 January 2010


Cooler is smaller.

Scheduled for launch next month (March 2010), Indian Godrej - a brand not so well known in the West, but massive in Asia - has announced the world's lowest-cost refrigerator, the Chotukool.

Weighing 7.8kg, the refrigerator uses a cooling chip and fan alongside high-end insulation, meaning that the appliance uses half the power of a conventional device and can also be run from a battery.

At a price of c.$69 (£45), the Chotukool also costs around 35% less than the cheapest refrigerators currently available.

Obviously ripe for developing nations, and fair to say good demand in westen student dens, singles and first base flats.
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