4 Design Principles:
The World is the Game - Move to Play - Urban Exploration
John leads an innovative 'startup' within Google called Niantic Labs. Niantic was founded by John as an independent group within Google to explore new kinds of mobile applications at the intersection - Hyperinnovation - of mobile, location, social, and with eye towards an emerging class of wearable devices.
The group has launched two very well received products to date - Field Trip, a guide to the hidden secrets and amazing places of the world, and Ingress, a mobile app that turns the entire world into an interactive, multiplayer game.