Saturday, 21 July 2012

Are you designing, making and/or selling products to the Chinese Consumer?

This book takes a shot at understanding how the Chinese look at themselves; their society, how they make personal and commercial choices:

  • Why family and social stability take precedence over individual self-expression and the consequences for education, innovation and growth;
  • Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and
  • The long and storied past that still drives decision making at corporate, local and national levels.
Highly recommended.

Click for Table of Contents and Overview.