Are you designing, making and/or selling products to the Chinese Consumer?
This book takes a shot at understanding how the Chinese look at themselves; their society, how they make personal and commercial choices:
- Why family and social stability take precedence over individual self-expression and the consequences for education, innovation and growth;
- Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and
- The long and storied past that still drives decision making at corporate, local and national levels.