The Girl Power Boom.

In the USA, Women’s collective spending power is larger than the whole of the German Economy. Worldwide its is $$$Trillions.

Look at the shopping mall. Count men Vs Women!

Who, on the whole, picks the family car (60%), home furnishing (94%), holidays (92%), long term new friends (80%), and even instigates home DIY projects (80%).

Who does the most communicating?: Emails (67%), SMS texts (88%), Christmas cards (93%).

Who holds the domestic purse (91%)?

Who works the longest hours (68%)?

And finally a painful one: who files for divorce (men a tiny 16%). Ouch?

Implications?: Design and market for women. Be really romantic to your wife!