Thursday, 19 July 2007
The Girl Power Boom.
In the USA, Women’s collective spending power is larger than the whole of the German Economy. Worldwide its is $$$Trillions.
Look at the shopping mall. Count men Vs Women!
Who, on the whole, picks the family car (60%), home furnishing (94%), holidays (92%), long term new friends (80%), and even instigates home DIY projects (80%).
Who does the most communicating?: Emails (67%), SMS texts (88%), Christmas cards (93%).
Who holds the domestic purse (91%)?
Who works the longest hours (68%)?
And finally a painful one: who files for divorce (men a tiny 16%). Ouch?
Implications?: Design and market for women. Be really romantic to your wife!