The Next Competitive Advantage: ‘Radical Belief!’
Your competitors are more than likely NOT to believe the radical breakthroughs in technological innovation I talk about. Especially the ones that will be here within 20 years.
Here’s a bunch:
Radical life extension technologies that rewire the human body’s metabolism will enable the average 50 year old today (2007) to have the physic and mental stamina of a 35 year old (of today) within 20 years.
The average individual will print-out/synthesize many kinds of consumer gadgets in the comfort of their own home. That’s mobile phones, TV remote controls, motor bike spare parts, and a new out fit for a Saturday night out: tie, shirt, jacket, kilt, sporran, jockstrap and shinny boots.
Most families will be putting their name down for a second Skycar. It will be customisable, most parts will also be instantly produced at home.
Domestic robots will go on strike, as a result of their civil liberties being undermined. The word ‘Slave’ rears its ugly head again. ‘Oh dear’ we shout, as our gardens, houses and washing-up piles up.
DO YOU BELIEVE ANY OF THIS?
But that’s the point. Most of your competitors don’t or wont either!
So it comes down to belief - ‘RADICAL BELIEF.’
If you are ready to both embrace and make these radical ideas work (and zillions of others) then you have one hell of a competitive advantage.
Q.E.D: Radical Belief is the new form of competitive advantage.