Would you believe that 'not seeing the obvious' is a designers or marketers most nerve retching experience when they do eventually see something they should of thought of. 


How many times have you said 'I should have thought of that.' Or ''How did they think of that.'

Well, what about decorating your house! Ever thought of decorating the outside?

The Italian wallpaper company Wall & Decò is known for creating exquisite, large-scale mural-like wallpapers that define a room. They are widely used in hotels and restaurants, and for private residences by interior designers.

At the Fluorisalone 2012 in Milan, Wall & Decò introduced a new wallpaper system designed for the outdoors.

Their OUT - Outdoor Unconventional Textures - system is a three-part covering that allows for incredible photographic reproductions and large-scale graphic designs to be applied onto outside walls. The system consists of an adhesive, a technical fabric and a finishing treatment.

The designs introduced in Milan included a Bauhaus look, a black-and-white OP pattern, tile-initiations and even military camouflage. We believe this is an idea that has staying power, and that it will expand and improve as feedback from early users comes in.