Hyperinnovation
12 Years On!
My book ‘Hyperinnovation’
was published in 2002. The product of 12 years R&D, with its primitive
inception in 1990.
Its underlying idea was (is), ‘The multidimensional Interconnection of Ideas.’ The collateral convergence, divergence, paralleling,
customising, real-time and
accelerated pace of innovation.
In the late 1980s, when I began to maul over and
incubate that concept, I had hard time debating the idea (let alone achieving
dialogue) with my peers. Back at the end of the 80s, things - technology,
organisations (inside and out), markets and industries – were a hell of lot
more disparate and disjointed.
The Internet
was some esoteric term, and the technology mostly and often exclusively
exploited by the highbrow scientific community. The World Wide Web had not even got out of bed. In parallel,
Automobiles were still a near empty tech-box
on wheels. Utilities (gas, electric, water, telecom) supply came from a linear,
single resource service vendors. Cell Phones were the size of a brick, and all
you could do was ‘Voice!’ Music,
videos, gaming, and books, came via discrete physical mediums. Socialising
meant mostly going to the pub, park or family Sunday Lunch. Point is, things
were a whole lot more disconnected back in the day.
Today, the term Hyperinnovation is part of universal business language. Reflecting
the reality that things are evermore interconnected; and thus dynamic, virtual,
instant, and perpetually evolving.
But the underlying idea of Hyperinnovation has been leveraged and transformed into many kinds
of new idiom from street slang to high-end commerce. Here’s a list:
· Mashup! As in, pulp together. By way of
example, Mashup.com is one of the premier
tech-newscast site. Always on the cusp; always interconnecting (mashing) fresh ideas.
· Mixology! The study of blending physical, virtual
and imagined concepts. Coined by Lord Alan Sugar on his ‘The Apprentice’ programme; he has been an advocate of the
interconnected business worldview for some time now.
· GE’s Hyperinnovation. Looks at the ingredients for a successful and
well-balanced innovation program – www.innovationexcellence.com.
· Sony’s Futurescapes, Scenario
1 - Hyperinnovation. One of four
videos we created for Sony Europe highlighting four possible scenarios in 2025. www. http://vimeo.com/39059428.
· Is it Time to Rewrite the Innovation Playbook: Ten New Requirements in
the Age of Hyperinnovation. www.innovationmanagement.se.
· The British Regulatory State: High
Modernism and Hyperinnovation. www.books.google.co.uk