The most important decision in business and innovation!

Imagine, if you would, a commercial innovation that centres so tightly around the most important decision in business. What gadget, service, process or experience can be innovated that is so well thought-out around the most important decision in business that it personifies the answer to that question!

Clearly customers will naturally gravitate toward that innovation.

So, what IS the most important business decision?

Answer: ‘The purchase decision!’

Centre your new invention round that question and that’s another weapon in your sales arsenal.

See page 227 in my book 'Hyperinnovation.'

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