Tuesday, 11 December 2012

Trendwatcher.com is my fav website. Need I say more? So here's this months latest posts.

Introduction:
2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?
Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards:

Don't forget...

Liaoning 16, China’s first aircraft carrier
Like all the best words, the word ‘trend’ is multifaceted ;-) For some, it means the Autumn/Winter collection 2015. For others, it means the rising cost of energy in developed markets. So we should point out that:
  • Our obsession is consumer trends.
  • Yes, we track the big-picture, macro-trends, too. But that’s to inform our investigation of global consumers: we don’t publish our thinking on the macro picture. For more on that, there’s lots out there. Try McKinsey’s Global InstituteGlobal Trends, and The Economist.
  • Consumer trends aren’t like the seasons: they don’t play out neatly across calendar years. They emerge via the cross-pollination, re-combination, meeting-and-matching of existing and new consumer behaviors and innovations, and once they’ve emerged they constantly evolve.
  • That means there is overlap between trends we’ve identified here in this list and other trends we’ve tracked throughout the last 12 months and yes, even before, from SERVILE BRANDS to EXCEPTIONALL.
  • This free Trend Briefing identifies 10 trends that we believe need to be on your radar for 2013. But it’s only a selection of the consumer trends that will shape the coming 12 months. If you’re hungry for more, dive into the ocean of online trend content. Or check out Trend 11 ;-)
  • None of these trends will be relevant to all consumers. Human beings are far too complex for that. When thinking about which trends are right for you, think about how you might apply them.
Which leads to the most important point… Trend watching is all about applying.If you don’t use consumer trends to inspire new, profitable innovations, they’re just “nice to know”. So take action, apply these trends, and increase your revenues in 2013, whether you're a for- or not-for profit organization!

Apply

If you’re a regular at trendwatching.com, you’ll be familiar with our four ways to apply consumer trends. When analyzing what a trend means for your business, constantly ask yourself if and how they can:
  1. Influence or shape your company's vision.
  2. Inspire you to come up with a new business concept, an entirely new venture, a new brand.
  3. Add a new product, service or experience for a certain customer segment.
  4. Feed into your campaigns and marketing, and help you speak the language of those consumers already 'living' a trend.
Good luck!
FINALLY…
Want to give yourself an even better chance of riding the consumer trend waves that are coming in 2013? Make sure you’re subscribed to our free Trend Briefings: many more to come in 2013 and beyond! trendwatching.com logo
Aren’t you glad applying trends doesn’t have to be like this? ;-)



Sunday, 18 November 2012

TREVOR BAYLIS inventor of the 'Wind-Up Radio' discusses 10 British Inventors

From John Logie Baird's producing a live, moving image from reflected light in 1925 - to Richard Trevithick's breakthrough Penydarren locomotive, here TREVOR BAYLIS chooses the most inspiring creations


1. HENRY MAUDSLAY (1771-1831)

In 1797 Henry Maudslay created a precision machine that allowed identical screws to be mass-produced - and thus helped Britain become the workshop of the world
In 1797 Henry Maudslay created a precision machine that allowed identical screws to be mass-produced - and thus helped Britain become the workshop of the world

A screw-cutting lathe might not sound the sexiest of inventions, but Henry Maudslay’s device revolutionised industry and he’s rightly regarded as the father of machine-tool technology. Until Maudslay came along, screws were handmade and their quality depended on the skills of the craftsman. In other words, but for him, buying off-the-shelf flatpack furniture from somewhere like Ikea and assembling it yourself would be damn near impossible. The son of a wheelwright, Maudslay became a skilled apprentice to a London lockmaker, but set up on his own after his boss refused him a pay rise. His first commission was to build woodworking machines to produce wooden rigging blocks for the Navy. In 1797 he created a precision machine that allowed identical screws to be mass-produced – and thus helped Britain become the workshop of the world. He was a true perfectionist, and his screw-cutting lathe allowed the standardisation of screw thread sizes for the first time. In doing so, he sparked a quantum leap forward in machine tools. The company went on to produce everything from lathes to marine engines, and made him rich. Without him, the world would be a very different place.

2. CHRISTOPHER COCKERELL (1910-99)

Christopher Cockerell developed his first full-scale craft, the Saunders-Roe Nautical One (SR-N1), which was capable of carrying four men and made a successful crossing of the Channel in 1959
Christopher Cockerell developed his first full-scale craft, the Saunders-Roe Nautical One (SR-N1), which was capable of carrying four men and made a successful crossing of the Channel in 1959

The brilliant Christopher Cockerell came up with one of the greatest British inventions of the second half of the 20th century: the hovercraft. A Cambridge-educated engineer, he conceived the idea in the Fifties, first experimenting with a hairdryer and tin cans. He developed his first full-scale craft, the Saunders-Roe Nautical One (SR-N1), which was capable of carrying four men and made a successful crossing of the Channel in 1959. His big idea was to pump air into a narrow tunnel around the circumference of the craft, which built up a high-pressure cushion that supported its weight, enabling it to hover above the ground. Hovercraft can travel across wetlands and swamps, and have been put to a variety of uses, both military and civilian.

3. JOHN LOGIE BAIRD (1888-1946)

It was in his rooms in Soho, London, that in 1925 John Logie Baird made a technical breakthrough: successfully transmitting a 30-line vertically scanned image of the head of a ventriloquist's dummy
It was in his rooms in Soho, London, that in 1925 John Logie Baird made a technical breakthrough: successfully transmitting a 30-line vertically scanned image of the head of a ventriloquist's dummy

A Scottish engineer, Baird is considered to be the inventor of the television. One thing’s pretty certain: it was he who produced a live, moving, greyscale television image from reflected light. It was in his rooms in Soho, London, that in 1925 he made a technical breakthrough: successfully transmitting a 30-line vertically scanned image of the head of a ventriloquist’s dummy. He went on to demonstrate the world’s first colour transmission in July 1928, and from 1929 to 1932 BBC transmitters broadcast TV programmes using the 30-line Baird system – before later switching to a rival electronic system.

4. FRANK WHITTLE (1907-96)

It was only with the outbreak of World War II that the Air Ministry fully got behind Frank Whittle and placed a contract for an aircraft to flight-test his engine, the Gloster E.28/39
It was only with the outbreak of World War II that the Air Ministry fully got behind Frank Whittle and placed a contract for an aircraft to flight-test his engine, the Gloster E.28/39

Determined to be a pilot, Whittle was accepted into the RAF, and while on its officer training course formulated the ideas that led to the creation of the jet engine. In the late Twenties he sounded out the Air Ministry to see if his would be of interest to them but the men in suits rejected it as ‘impracticable’. Fools. It was only with the outbreak of World War II that the Ministry fully got behind him and placed a contract for an aircraft to flight-test his engine, the Gloster E.28/39. The government went on to order a full-production model, the Gloster Meteor. Whittle was subsequently given a knighthood and recognised for his enormous contribution to the post-war revolution in air travel.

5. JOHN HARRISON (1693-1776)

The British government offered £20,000 to anyone who could establish the longitude at sea to an accuracy of 0.5 degrees. John Harrison finished his first chronometer in 1735
The British government offered £20,000 to anyone who could establish the longitude at sea to an accuracy of 0.5 degrees. John Harrison finished his first chronometer in 1735

A dogged individual, Harrison invented the marine chronometer, a device that changed the face of sea travel. Until then, ships risked getting lost at sea because there was no way to determine their longitude position. In desperation, the British government offered £20,000 to anyone who could establish the longitude at sea to an accuracy of 0.5 degrees. Harrison, a Yorkshire carpenter who mended clocks in his spare time, believed an accurate clock was the answer. Such a clock would first have to eliminate the effect of the ship’s motion. After finishing his first chronometer in 1735, he made two more before, in 1759, aged 66, he completed his winning sea watch (H4). It was carried to Jamaica on board HMS Deptford in 1761, and was just five seconds out at the end of the journey. At first, the government refused to cough up, insisting on a second trial, and then it tried to fob Harrison off with a much-reduced sum.

6. BARNES WALLIS (1887-1979)

The cylindrical-shaped bomb Barnes Wallis duly devised was inspired by the naval gunners of days gone by, who had seen how a cannonball's range could be extended by skimming it over the water
The cylindrical-shaped bomb Barnes Wallis duly devised was inspired by the naval gunners of days gone by, who had seen how a cannonball's range could be extended by skimming it over the water

The Derbyshire-born Barnes Wallis
A brilliant aeronautical engineer, Wallis famously invented the bouncing bomb used in the ‘Dambusters’ raid on the Ruhr Valley. After the outbreak of World War II, Churchill’s government saw the need for strategic bombing to destroy the enemy’s ability to wage war. But how to destroy Hitler’s hydroelectric plants? Step forward the Derbyshire-born Wallis, who began experimenting with skipping marbles over water tanks in his garden. The cylindrical-shaped bomb he duly devised was inspired by the naval gunners of days gone by, who had seen how a cannonball’s range could be extended by skimming it over the water. Despite being starved of funding, Barnes concluded that a bomb bouncing off the water at a seven-degree angle would achieve a reliable bound. Typically, the authorities were unconvinced, but following a successful test run on a disused dam in Wales, in 1943 the Dambusters raid was given the go-ahead. Both the Möhne and Eder dams were breached, damaging German factories and disrupting hydroelectric power. Wallis had proved the sceptics wrong – and a grateful nation gave thanks.


7. PERCY SHAW (1890-1976)

Percy Shaw had a eureka moment, instantly realising that if he could create a gadget that replicated the effect, he could make driving at night safer
Percy Shaw had a eureka moment, instantly realising that if he could create a gadget that replicated the effect, he could make driving at night safer. And so reflecting road studs were born

I love the story of how Percy Shaw got the idea for his invention after driving home late one night and seeing his car headlights reflected in a cat’s eyes. A road contractor from the West Riding in Yorkshire, he had a eureka moment, instantly realising that if he could create a gadget that replicated the effect, he could make driving at night safer. And so reflecting road studs were born. Sales of cat’s eyes were initially slow, but Ministry of Transport approval, followed by wartime blackout regulations, sent demand rocketing. Soon, more than a million road studs a year were being made. In later life, old Percy became something of an eccentric by all accounts. Still, it’s a reminder that even the simplest of ideas can have a profound and lasting significance.

8. ROBERT WATSON-WATT (1892-1973)

Robert Watson-Watt argued that radio waves could be bounced off an aircraft as it travelled with a view to determining its position. He showed the technology worked, and the government got behind it
Robert Watson-Watt argued that radio waves could be bounced off an aircraft as it travelled with a view to determining its position. He showed the technology worked, and the government got behind it

In the Thirties, with war looming, the government asked Scottish physicist Robert Watson-Watt to design a ‘death ray’ that could be used against the enemy. It sounds like the stuff of science fiction, and he proved that it was a pie-in-the-sky idea. But Watson-Watt – a descendant of the engineer James Watt – argued that radio waves could be bounced off an aircraft as it travelled with a view to determining its position. He showed the technology worked, and the government got behind it – naming it RDF, short for ‘range and direction finding’ (the acronym RADAR, short for ‘radio detection and ranging’, originated with the U.S. Navy in 1940). A string of radar stations were built along the south and east coasts of England, and these played a vital part in the defence of the country during the Battle of Britain. Without Watson-Watt, and the other brilliant scientists who developed the concept further, the outcome could have been very different.


9. RICHARD TREVITHICK (1771-1833)

Richard Trevithick invented a high-pressure steam engine which was so successful that in 1799 he built a full-scale model for hoisting ore
Richard Trevithick invented a high-pressure steam engine which was so successful that in 1799 he built a full-scale model for hoisting ore

Everyone knows about George and Robert Stephenson’s famous Rocket steam engine – but it was Richard Trevithick who built the first railway steam locomotive. Hailing from mining stock, he invented a high-pressure steam engine which was so successful that in 1799 he built a full-scale model for hoisting ore. Spurred on, the mining engineer proceeded to build a couple of demonstration steam vehicles before coming up with his breakthrough Penydarren locomotive, which in 1804 pulled five wagons, 70 passengers and ten tons of iron down a south Wales railway. In due course the Stephensons built a better railway engine – and it’s that which became famous, even if it was inspired in part by this Cornishman’s earlier design.

10. ROWLAND HILL (1795-1879)

Rowland Hill had written a pamphlet in the 1830s explaining why Britain's postal system was so in need of reform. Costs could be reduced dramatically if the sender prepaid the postage, he argued
Rowland Hill had written a pamphlet in the 1830s explaining why Britain's postal system was so in need of reform. Costs could be reduced dramatically if the sender prepaid the postage, he argued

The father of the modern postal service, Hill invented the world’s first adhesive postage stamp. Before that, prepaying the postage had been voluntary. The result? Chaos. Much of the time the poor postie was left trying to find the addressee in order to redeem the cost. Hill, a schoolmaster and civil cervant, had written a pamphlet in the 1830s explaining why Britain’s postal system was so in need of reform. Costs could be reduced dramatically if the sender prepaid the postage, he argued. Some people opposed his ‘wild’ scheme, but in 1840 the Penny Black was born – and within a dozen or so years, the number of letters being sent had rocketed from 76 million to nearly 400 million. 

Trevor Baylis is the founder of Trevor Baylis Brands, trevorbaylisbrands.com

Friday, 16 November 2012

MITEI Solar: Igniting the Revolution at MIT


One of my special view points on the future of energy production, supply and consumption, is that ultimately Solar energy is a very last hope. But in fact it is more that that. Because one the order of 15.3 PetaWatts of radiation energy hits planet earth every second. That works out by current by current projection of global energy need by the year 2030 5000 time the energy we would need to sustain the planet (and then some).

That grate news of course, but getting access to it and distributing it will be one of the most challenging and most expansive technological projects man has faced. It will make the Mission to Mars look like a picnic.

Here's what MITEI say:

'A major focus of MITEI is developing technologies and conducting underlying policy analyses that will improve how we produce, distribute and consume conventional energy sources.

Solar energy has enormous long-term potential as a large-scale, carbon-neutral source of power. MIT faculty and students share how their research is leading the way for scale-up of new technologies for solar capture, conversion and storage.'

Thursday, 15 November 2012

Students Building Atom by Atom
This summer, a group of California's brightest high school kids will be using powerful, new molecular modeling software to learn about actual atom-by-atom construction of new devices.
Nanocar_nanorex_logo_small_animationStudents who report for the Nanotechnology and Robotics class at the California State Summer School for Mathematics and Science (COSMOS) on July 9 at UC Santa Cruz will begin testing NanoEngineer-1, the first computer aided design (CAD) program for the nanotech age. Built byNanorex Inc. and scheduled for release this fall, NanoEngineer-1's 3-D, interactive environment and molecular physics engine will enable the students to invent and test new kinds of molecular machines and devices, designed atom by atom exactly to their specifications.
"This is NanoEngineer-1's first job in the 'real world,' and I am very pleased it will introduce students to the fundamentals of molecular modeling and molecular dynamics simulations," said Nanorex CEO Mark Sims. "Nanorex was founded on the idea that in addition to teaching young people the fundamentals of chemical, biological and mechanical engineering at the nanoscale, this next generation of nanotech innovators will also need to be able to 'see' how nature's fundamental building blocks can come together in new ways."
"Students have never before been this close to actually building things atom by atom," said COSMOS instructor Miguel F. Aznar. "Using NanoEngineer-1, this will be the first time we've been able to give high school students hands-on practice with nanotechnology structures. It makes nanotechnology tangible, connecting it to the science they've studied."
Two other virtual teachers will join NanoEngineer-1 in the COSMOS classroom. The NanoKids and "nanocar," both born in the laboratory of Rice University nanotech researcher James M. Tour, will take on new life as students model and animate them.

The NanoKids are characters, based on actual anthropomorphic molecules synthesized in the laboratory, who help students and teachers visualize molecular-scale science in a way that is fun and easy to understand. The world's first single-molecule car comes complete with chassis, axles and four buckyball wheels.
In a kind of reverse CAD process, students will use NanoEngineer-1 to model the nanocar and learn how to animate it moving across a gold surface, illustrating the same phenomena demonstrated in Tour's lab earlier this year. NanoEngineer-1 will also help students model and simulate nanomechanical bearings, gears, molecular machine assemblies and other molecular structures that can be found in the Nanorex Gallery.

Sunday, 4 November 2012

Hyperinnovation: 2025?



The Smart Mirror Never Cracks!


Anti-ageing, physical health improvement, mental fitness and performance, and ultimately long-term life-extension technology and techniques will be major topics and markets for innovation over the new few decades (and beyond). After all, what price beauty? What price health? What prices a 12 mile 1 hour split? What price being smarter? And what price on life?


The stuff below is basic incremental innovation. Yet, many have been waiting for such techniques and products for years. 

Here's a mere hand full of what's just around the corner!  


THE FUTURE OF: WRINKLE FIGHTERS


In a few years, you may be able to wipe away lines as easily as you remove makeup. Revance is a wipe-on botulinum toxin (that's the stuff used in Botox and Dysport) that's carried through the skin by a chemical peptide. It's currently being tested to see if it smooths crow's-feet. And instead of going to a doctor's office for wrinkle-filling injections, it may be possible to plump up skin at home with hyaluronic acid gel patches, says dermatologist Fredric Brandt.

THE FUTURE OF: LASERS

Your hair-dryer will have to share space in the bathroom with things only found at a dermatologist's office now. Soon, you may be able to buy your own GentleWaves System. Weekly treatments with pulsed yellow light from the device stimulates collagen growth, which can smooth lines. It's currently available in doctors' offices and spas, but it will eventually be safe and affordable for home use, says its inventor, David H. McDaniel, assistant professor of clinical dermatology at Eastern Virginia Medical School in Norfolk, Virginia. And in less than a decade, predicts Paul Sowyrda, a consultant to the laser industry, there could be an all-purpose device that delivers radio-frequency, ultrasound, laser, and light therapies to "treat acne, sun spots, thinning hair, wrinkles, and fine lines."


THE FUTURE OF: HAIR

No more salon visits every six weeks to cover up gray roots. It's probable that scientists will develop a pill that prevents gray hair, says McDaniel: "The leukemia drug Gleevec causes some people to restore hair color. It's a matter of flipping the right gene switches in the DNA, turning the right expression up or down, like the volume control on a stereo." And women might have an even better way to color their hair at home: a heat-sensitive dye that would be activated by a hair-dryer or flatiron, speculates Brian M. Kinney, clinical assistant professor of plastic surgery at the University of Southern California in Los Angeles.

THE FUTURE OF: SKIN CARE

Mirrors will do more than just reflect—they may also tell you what your skin needs. "A sensor that looks similar to a digital thermometer could be tethered to the mirror and connected to a built-in meter," says McDaniel. "You pull out the sensor and touch it to the skin, measuring moisture, oiliness, and redness. If the meter says the skin is getting drier, you increase your moisturizer." And eventually, mirrors may track your appearance over time, as well as allow you to see how your features could be changed with plastic surgery, says Andrew Dent, vice president of materials research at the Material ConneXion in New York City.


THE FUTURE OF: TEETH

Brushing, flossing, and whitening will go to the next level. A tooth-hardening pill to prevent cavities is not far off, says Marc Lowenberg, a cosmetic dentist in New York City. Lowenberg is developing tooth gloss, a brush-on protective barrier that prevents discoloration from things like red wine and coffee. And even toothpaste may become obsolete. Researchers at the University of Saskatchewan in Canada, working with Shiken, a Japanese company, have created a light-powered toothbrush, the Soladey-J3X, which is expected to be available later this year. A solar panel at the base of the handle transmits electrons to the traditional-looking brush at the top, and they interact with acid in the mouth, getting rid of bacteria and breaking down plaque.


Flash Foresight

We all have it from time to time. That out of the blue insight about a future event or where a new idea is going or how something significant might pan out.

In fact, this is an important part of both an innovator's and futurist's role.

I think In my job, it is the hardest thing to do on a consistent and reliable basis. 

The times I have half-seen the way thing are going to go, but did not connect the actual end-result until the blinding flash of the obvious hit me (although in my defence much of the time I do; but do not have the time or resource to carry the insight on).

Daniel Burrus's book gives good advice on how to get to those Flash Insights and take them on into a reality context. I strongly recommend it!